We’re excited to announce that APE Records has entered into a publishing partnership with IMAGEM Music Germany &
Steam Music Publishing for the worldwide territory. APE Records is a new kind of record label, with a new way of getting things done. Founded by Tamir Muskat and Eyal Gruenberg, APE Records is a hybrid between a production house, a music label, and a branding company that is focusing on singles only.
"A song is words and a beat – it's that simple," says Muskat. "It's been that way since people were living in caves. Call it hip-hop, call it what you want. Returning to the primal source and bringing back something new – that's what APE is about."
APE's unconventional business model is mirrored in Muskat's unorthodox creative method. Songs are created spontaneously in the studio by artist and producer, with nothing prepared in advance. "Since the singles are stand-alone – not locked-in to an album concept – it gives us the freedom to go into uncharted territory," Muskat explains. "We want to surprise ourselves, and the listener. That's the goal. That's the APE sound!"
APE Records recently started to release their first singles with the following artists: